Getting paid to lose weight instead of paying Weight Watchers? A new study by the Mayo Clinic Shows this works
A new study by the Mayo Clinic shows the carrot and stick approach to weight loss with financial rewards is a good motivator to lose weight and stay on a diet.
Weight loss is one of the biggest businesses in this country, and Weight Watchers international has profited handsomely in the battle of the girth. True, the American diet needs some help, and many people attempt to lose weight on their own but often fail to either stick with it or keep it off. This approach incentivises us by paying us vs. us paying them. Read about it here
Getting Paid to Lose Weight Really Works
by Michele Lerner, Apr 10th 2013 1:00PM
Before you take another bite of that doughnut, think about this: If someone paid you $20 to put it down, would you?
A recent study by the Mayo Clinic found that weight-loss study participants who received financial incentives were more likely to stick with a weight-loss program and lost more weight than study participants who received no incentives.
In other words, getting paid to lose pounds really works.
Money as Carrot and Stick
The Mayo Clinic researchers worked for a year with 100 participants, ages 18 to 63, each of whom had a body mass index of 30 or higher, which is considered obese. The goal for each participant was to lose four pounds per month, up to a predetermined target.
The participants were assigned to one of four groups. Two groups got no financial incentives. People in the other two groups earned $20 per month if they met their weight goals. Then there was this twist: Participants in the incentivized group who did not meet their monthly goals had to fork over $20 per month to put in a pool. Those in the incentivized groups who stuck with the study for the entire year were eligible for a lottery to win the cash.
The results were significant: 62 percent of those in the incentivized group lost weight, compared with 26 percent in the non-incentivized group. Even those who had to pay money into the pool had a higher level of complete participation in the study than those who had no financial incentive to continue.